This course provides mortgage professionals with a practical and compliance-focused understanding of the CAN-SPAM Act and its requirements for commercial email communications. Due to email marketing being widely used for refinance campaigns, rate alerts, trigger leads, and borrower outreach, mortgage companies are frequently subject to regulatory scrutiny and enforcement actions related to email practices.
Participants will learn how to distinguish between commercial and transactional emails, identify the required elements of compliant marketing messages, and properly manage opt-out requests. The course also addresses risks related to CRM automation, third-party vendors, and multi-channel marketing strategies.
By the end of this training, learners will understand how to send marketing emails in a transparent, compliant manner that protects borrower trust, reduces regulatory exposure, and supports responsible lending practices.

Learning Objectives

‍By the end of this course, learners will be able to:

• Define CAN-SPAM and its purpose in regulating commercial email.
• Distinguish between marketing and transactional mortgage emails.
• Identify the five required elements of compliant marketing emails
• Explain opt-out rules and the 10-business-day requirement.
• Recognize mortgage-specific email compliance risks and violations.
• Apply best practices when using CRMs and automated campaigns.